Beyond Brainstorming: Results of Brainstorming Competition

October 21, 2007

Results of Brainstorming Competition

2 weeks ago I posted a brainstorm challenge on a new online brainstorming website www.brainreactions.com

I posted the following challenge to generate new ideas for promoting ThinkCube:

Innovation Competition: How can you promote / market a new innovative product: Generate ideas to promote and market a new innovation product, ThinkCube. More information - www.metamemes.com - Ideas are specific and actionable - Ideas require minimal budget End Date: 10/19/2007 Prize: Free ThinkCube ($100 value).

We got 30 new ideas posted in response the challenge. I had a hard time narrowing down the short list to the following (note these are not in order):

Become a facilitator for live brainstorms on here - or in a chat room or a facility on your own site - and, if possible, use the ThinkCube as a guide to aid you in prompting participants. Have a different challenge each week. Log all the best ideas on your website. – UKJohn

Use ThinkCube to create ideas for bloggers and compile these ideas on a blog post: something like "500 great ideas to improve your blog". Bloggers will link to the article and the article would state that ideas were generated with ThinkCube. You could also do "500 ideas to improve your website" etc. – UKJohn

As a tv concept: the Apprentice tv show usually favours people and situations that will produce conflict. Why not create a more positive Apprentice type show that uses ThinkCube to approach challenges and thus acts as a tutorial to viewers? "Apprentice with brains instead of conflict". – UKJohn

Give Think Cube's to professor's in the business dept. at a major university. Encourage professor's to speak about the product and potentially utilize the product as part of a class project. – Jmunchies

Host an event where either student run businesses or student groups can participate for free. Each group will have to use the Think Cube to solve a major issue their business/group faces frequently. A cash contribution could then be made to the group that solves their issue most effectively through the use of the Think Cube. – Jmunchies

Donate ThinkCube to non-profit organizations to help them develop innovative ideas. – glitter

Generate teams from local universities or businesses to "play" against or with each other. – glitter

Put a video of people playing the game and coming up with great ideas on YouTube.com – anandvc

All of these are great ideas and some of these ideas we had already come up with on our own, but some of these were new and inspiring. Since I initially created the shortlist, I allowed Sue to choose the final winner. She decided that there were 2 ideas she really liked:

Donate ThinkCube to non-profit organizations to help them develop innovative ideas. – glitter

Become a facilitator for live brainstorms on here - or in a chat room or a facility on your own site - and, if possible, use the ThinkCube as a guide to aid you in prompting participants. Have a different challenge each week. Log all the best ideas on your website. – UKJohn

These ideas were chosen because they are both ideas we can put into practice very easily and we feel would be very effective.

Thank you to everyone that entered. We will be contacting both ‘glitter’ and ‘UKJohn’ about sending them their free ThinkCubes.

I will be putting into action UKJohn’s live brainstorming proposal in the next couple of weeks. I will post a brainstorm challenge this week on selecting a ‘problem’ for the live brainstorm.

Thanks and Happy ThinkCubating,

Posted at 05:56 PM in Ideas, Innovation | Permalink

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