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July 2007

July 30, 2007

5-Star Review for ThinkCube

Thomas “Duffbert” Duff is a self proclaimed, “techno-geek who reads excessively and is desperately trying to keep up with the onslaught of new technology...” He is also one of Amazon.com’s Top 100 Reviewers with over 1,100 book reviews published to date. Over the weekend he reviewed ThinkCube and gave it the highest possible 5-Star Rating! You can read the review on the ThinkCube product page or on Thomas’ website.   

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July 23, 2007

Companies Don’t Innovate, People Do

In a recent Fortune Magazine article, Ideas Made Here, Senior Writer Anne Fisher profiles, “the most successful industrial-design firm you’ve probably never heard of.”

She’s talking about prolific inventors John Spirk and John Nottingham of Nottingham-Spirk Design Associates, Inc. These guys have invented and patented 464 products, some of which you probably own. They are responsible for consumer products like the SwifferVac, Crest SpinBrush, and the Sherwin-Williams twist-and-pour paint can, to name a few.

So why haven’t we heard of these guys?? They don’t advertise and have no sales staff. But I don’t think that’s why they are relatively unknown. I think the reason is 2 fold.Nottingham_spirk_3

First, they aren’t telling their story. From their website, you would think their company is a big identity-less corporation. But from a segment on NBC’s Today Show that aired July 23rd, they are far more than a corporation. They’re childhood friends who started their company 35 years ago with $600 and a handshake. Their kids now work for them. Their headquarters sit in this 60,000 square foot church they renovated in Cleveland, Ohio. Even with all that space, they still share an office. If they told that story, people would listen.

Second, I think big companies like Crest and Sherwin-Williams like the idea of a design group that has the skills, but is positioned in the background, allowing them to take credit for the innovations.

Or maybe it’s neither of those reasons. Maybe these guys just really enjoy what they do and don’t need us to know about them. In any case, they get innovation and prove our catchphrase: Companies don’t innovate, people do.

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July 22, 2007

Are You Having Too Much Fun at Work?

Playing_games Jess McMullin has a great post on Boxes and Arrows on ‘Using Design Games’ to get requirements and tacit knowledge out of people's heads and into the real world. He uses 'MetaMemes', the first version of ThinkCube, as an example of a product to support creativity. Games create a great environment to allow people to relax and have fun, which is very conducive to creative thought and stimulates great conversations. I find games work really well when you need people to collaborate and work on fairly complex problems.


The challenge Jess touches on in his article is one I find very interesting; getting buy-in for using games. The stigma of playing games is definitely a barrier to getting people to adopt games at work. Over the years I have used different incarnations of MetaMemes at different companies and there is always a little hesitancy at first. During the game people relax into it and as they do the ideas come fast, but after a successful session the participants seem a little embarrassed at having fun at work. I have explained and shown people the concept that thinking and laughing are not mutually exclusive, and to the contrary, laughing is a sure sign of a very creative session.


In the new version, ThinkCube, I definitely downplay the game aspects to focus more on the innovation process. ThinkCube’s core mechanic is still fundamentally a game based on combinatory play, but some of the more ‘game-like’ elements have been removed. You can still play a game variant of ThinkCube, but through my play tests I found that having less game elements allowed for faster adoption than MetaMemes.


Trojanhorse I still fundamentally believe that companies that are open to playing games at work have a far better culture for innovation. I consider ThinkCube a ‘Trojan Horse’ to sneak fun and innovation into stuffy companies. I am providing the tools to start a grassroots innovation revolution one cube at a time (yes the pun is intentional i.e. help people escape their Dilbert cube hell).


Happy ThinkCubating,


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July 19, 2007

Enter the Innovation Mind Gym

BrainimageCombinatory play is one of the most important mental skills to develop for creativity and innovation. In Edward De Bono’s new book, ‘How to have creative ideas’, he explains that creativity is a skill that can be learned. He should know, De Bono is one of the leaders in the field of innovation and has been for over 30 years. He teaches people; from 4 year olds to ninety year olds; how to be more creative. He is a polymath from Camridge University with a medical degree to boot, but what he is famous for is: inventor of ‘lateral thinking’ a creative technique that allows people to break out of routine and pedestrian thought. He explains, just like skiing and golfing, creativity is a skill that anyone can learn, practice and use. We are familiar with the idea that we can exercise to improve physical skills i.e. weight training at the gym, practicing our golf swing at the range. Mental skills are no different, the exercises are not as commonly known but people have been developing thinking skills for thousands of years. 

Nintendo_ds_brainage Recently there has been a lot of talk about improving thinking skills for the elderly through games like Brainage from Ninetendo, based on the work of neuroscientist Dr. Ryuta Kawashima. Brainage consists of a number of mental games that are played to improve your mental skills; from memory games, to mental arithmetic and logic puzzles like Suduko. This game grew from research showing that the more you exercise your brain the better it gets. Use it or lose it has been the motto for many neuroscientists. Brain stimulation has been shown to reduce the risk of Alzheimer’s, but it is just as applicable to any age group wanting to improve their thinking skills.


Contrary to common thought, the brain potential doesn’t decline automatically with age, but it will decline if it isn’t stimulated! Richard Restak, neuropsychiatrist and clinical professor of neurology at George Washington University Medical Center, has written a number of books on the subject, ‘Mozart's Brain and the Fighter Pilot: Unleashing Your Brain's Potential’ delves into how’s and why’s of brain stimulation. There are many mental exercises and workouts that will improve thinking skills, but Restak explains that building interconnections between different brain functions is the best way to get an overall brain workout. The challenge is how you achieve that. It’s long been known that the brain gets better at the particular mental skill being practiced. Solving crossword puzzles improves a brain function called fluency, or word finding; it is a process in the language centers of the brain; but it is not going to help arithmetic or spatial skills.


How do you build the interconnections across the different brain functions? Is it as simple as working out each individual mental ‘muscle’ group or is some form of cross training required? Combinatory play is the equivalent of cross-training for the brain and builds these interconnections and hence develops the overall fitness of the brain.


What is combinatory play? Combining concepts together to form new connections and ideas. A closely related skill to associative thinking where you find associations between two words i.e. apples and oranges are both are fruit. Combinatory play is a little different since instead of finding associations, it forces connections between two concepts to form a new idea.


Neural_networkThere is a lot of talk of how these mechanisms work in the mind, Jeff Hawkins book ‘On Intelligence’ has a new take on the underlying mechanisms of the mind for how combinatory and associative thinking works using what he calls the memory prediction algorithm. Our brains are far better at associating 2 words than they are forcing connections between two words that seem to have no associations. Our ability to associate concepts sometimes limits out ability to be creative. We form ‘associative barriers’ that makes us very efficient at finding common associations but it takes from our ability force new connections. Developing our abilities to force connections between disparate words, overcoming these associative barriers is probably one of the most important skills when it comes to creative and innovative thought. It is no coincidence that the most creative and innovative people through history are experts at forcing new connections through combinatory play.


“Combinatory play seems to be the essential feature in productive thought.” – Albert Einstein


ThinkCube is based on MetaMemes (the early adoption version) a creativity game that uses combinatory play as its core mechanic. A game is the perfect solution to develop higher thinking skills; a fun, low risk, but socially competitive environment. Similar to the physical world where playing a sport is more fun than working on the treadmill, in the mental world it is more fun to play a game than just work on a mental exercise.


Thinkcubeopenlrg ThinkCube provides you with everything you need to practice your combinatory thinking skills in a fun game environment and also to practice on your own. You shouldn’t neglect working the different mental muscles with games like Nintendo’s brainage, crossword puzzles, Suduko etc. Instead adding ThinkCube as the mental cross-trainer will enhance your mental workout routine to fully realize the potential of your mind; the new innovations and breakthrough ideas that it stimulates are just an added bonus!

Happy ThinkCubating,

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July 13, 2007

Praise for ThinkCube

This month's issue of Package Design Magazine features a spotlight article on ThinkCube's innovative packaging. Check it out!

XO Create! Stretches Minds and Setup Box Limits with ThinkCube

We also received a kind nod from Jess McMullin on his blog bplusd. Jess is the Principal of nForm, a Canadian company that specializes in developing positive user experiences. He also co-founded the Information Architecture Institute and speaks to international audiences about his work. We're pleased he likes ThinkCube and even more excited that his team still plays Metamemes: Early Adoption Release (ThinkCube's predecessor) on their lunch hour!

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July 12, 2007

The World Is Not Flat Enough

Mail_box_2Since we started selling ThinkCube in June, I have received a ton of email from people all over the world wanting to know how they can buy a Cube. We originally decided to keep it simple in our first year of business and only sell in the US. But with all of the demand, I thought I would test the waters and experiment with a few international orders.

So far it hasn’t gone well. Here’s what I now know:

1) UPS international shipping = hidden fees.
For a recent order to Canada, the UPS online system said it would cost $14 to ship via ground service. But 2 weeks later I received an invoice for $10 in duties and $30 in “Entry Prep” fees. I expected the duties (though I had no way to estimate them in advance), but what the heck is an entry prep fee? I called UPS and the agent didn’t know either. We lost $30-$40 on this order, depending on whether or not you count the duties.

2) Damage during international shipping = money lost.
An international customer recently received a ThinkCube that was damaged in transit (shipped via UPS). I started a claim to recover the cost of the original shipment, but chances are we won’t get any money back and we still have to foot the bill to send the customer a new Cube. We lost around $150 on the order.

3) USPS international shipping = unreliable service.
Come on, USPS, need I say more? For any international readers, the United States Postal Service is notorious for loosing international packages. If your international package does show up, it will almost certainly be late and in rough shape. This again means lost money and unhappy customers.

4) International shipping = time lost.
On each international order I spend 20 extra minutes online collecting customer info, estimating shipping, invoicing; 10 extra minutes carefully packaging for the long journey; 20 extra minutes completing various customs forms. That’s close to 1 extra hour of my time. I work for free these days, but hey, my time is still worth something.

As of this morning, we were still undecided on how to proceed regarding international sales. Compiling this list has made me realize that all of our customers are too important to let them down with unreliable, costly, and overall poor service. If we can’t offer the same quality of service internationally, why offer the service at all? Who does that benefit?

If you know someone who has navigated these waters successfully, send them my way!

Sue_signature_sm_2

 

July 03, 2007

Whole Foods Brand Going Stale?

Branding meant nothing to me until I started my own company. Through the process of creating the MetaMemes brand, the branding filter was turned on in my brain and now I can’t help but notice everyday examples of branding successes and failures.

Whole_foodsThe Whole Foods supermarket chain has developed a great brand. I shop there almost exclusively for a number of reasons, most of which have to do with their brand. They sell high-quality, fresh, healthy food. I know that I can pick up anything in the store and it won’t have high fructose corn syrup or hydrogenated oils. They support local farmers and they were the first Fortune 500 Company to buy 100% of their electricity in the form of wind energy. Whole Foods also made it cool to bring your own cloth bags. (I am proud to admit I owned cloth bags before it was cool.)

This is where my story gets interesting. As companies grow, it gets increasingly difficult to sustain a brand.

In the old days, Whole Foods baggers would pack my cloth bags full in a combined effort to save a tree or send one less plastic bag to the landfill. Lately, my baggers have been filling each of my big sturdy cloth bags only 1/3 full and then asking if I want paper or plastic for the rest.

Whether a company is small or large, every employee, right down to the grocery bagger, contributes to the brand. I like Whole Foods as a company and I hope they either slow the growth or make more of an effort to sustain their brand. Because without that brand, I’m afraid all they would have left to offer is high-priced food.

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MetaMemes Reading List

  • Keith Sawyer: Group Genius: The Creative Power of Collaboration

    Keith Sawyer: Group Genius: The Creative Power of Collaboration
    Group Genius: The Creative Power of CollaborationThere have been a few books recently that have challenged the commonly held beliefs and myths of innovation. Keith Sawyer; professor of psychology at Washington University in St Louis; tackles probably the most prevalent innovation myth, the lone genius. He has written a fascinating book on the power of collaboration and how it is the secret to breakthrough creativity. I would highly recommend this book for anyone interested innovation and wants a practical framework for infusing an innovative culture throughout their company. This is by no means a simple `how to' book, it is far more. Great writing, great ideas and if you act upon it you will get great results!! (*****)

  • David Weinberger: Everything Is Miscellaneous: The Power of the New Digital Disorder

    David Weinberger: Everything Is Miscellaneous: The Power of the New Digital Disorder
    Everything Is Miscellaneous: The Power of the New Digital Disorder If you enjoyed any of Weinberger’s previous books (Cluetrain Manifesto, Small Pieces Loosely Joined) you will not be disappointed. This is a pleasure to read and will make you think – my two most important attributes when it comes to books. I would highly recommend this book to anyone interested in information and the current trends on the internet. Weinberger has been right on the money with his observations of the internet and this book is no different; organizing information in the age of the internet is an important subject. Read why there is more to information than search alone. (*****)

  • Jessica Livingston: Founders at Work: Stories of Startups' Early Days

    Jessica Livingston: Founders at Work: Stories of Startups' Early Days
    Founders at Work: Stories of Startups' Early Days Jessica Livingston has written an amazing book. If you want to read the stories behind some of the most well known software companies in the last 30 years, you will find it in this book. But Livingston hasn’t just covered the usual suspects (Google, Microsoft), she has included a diverse collection from Steve Wozniak (Apple) to David Heinemeier Hansson (37 Signals), Dan Bricklin (Visicalc) to Blake Ross (Firefox). It covers a lot of ground from the early 80’s software boom to the Web 2.0 starts ups. But there is more than just stories about starting companies, there is real advice from the frontline trenches of software start-ups. Keep your post-it notes and highlighter handy, if you are like me you will be annotating and highlighting a lot! (*****)

  • Mihaly Csikszentmihalyi: Creativity: Flow and the Psychology of Discovery and Invention

    Mihaly Csikszentmihalyi: Creativity: Flow and the Psychology of Discovery and Invention
    Creativity: Flow and the Psychology of Discovery and Invention Csikszentmihalyi's has studied creative people from all walks of life and condensed his findings into this book. The analysis into common patterns, styles and approaches of creative people is fascinating. This is not a quick how-to book, but you will gain many insights into the creative process. (*****)

  • Andrew Hargadon: How Breakthroughs Happen: The Surprising Truth About How Companies Innovate

    Andrew Hargadon: How Breakthroughs Happen: The Surprising Truth About How Companies Innovate
    How Breakthroughs Happen: The Surprising Truth About How Companies Innovate This is book looks to answer the question, "Can Innovation really be routine?" This book not only answers that questions but actually gets into the details of "How". The title of the book is "How Breakthroughs Happen" and Hargadon definitely successfully explains the `How'. He doesn't proclaim that it is easy, but he does give a road map of how to achieve innovation through technology brokering, he even explains the different paths that apply to different types of companies. If you truly want to create an innovation factory, you should read this book and then apply what it teaches you. (*****)

  • Scott Berkun: The Myths of Innovation

    Scott Berkun: The Myths of Innovation
    The Myths of Innovation The book is a fun read, and Scott has a very witty writing style. His stories and personal experiences help to explain some of his counter-intuitive demythologizing. As always the classic sign of a book I love, is that by the end I have many pages highlighted and copious notes written down the margins. Scott’s book definitely fell into the category of ‘stimulating’. Even when I disagreed with him, I agreed with his underlying point. I highly recommend the book. Scott has done a great service by debunking many of cherished myths that hold many people back from innovating. It is ironic that a book that aims to destroy innovation myths actually provides a set of insights that will help anyone come up with ideas. (*****)

  • Jacques Hadamard: The Psychology of Invention in the Mathematical Field

    Jacques Hadamard: The Psychology of Invention in the Mathematical Field
    The Psychology of Invention in the Mathematical Field Hadamard's book has a great description of the mathematical invention process. The detailed story of how Henri Poincare stepped on to a bus and solved a mathematical problem is a perfect example of the power of incubation. This book also has a famous letter from Einstein explaining the power of 'combinatory play' in invention and creativity. This is one of Thinkcubation's foundational books. (*****)

  • Tom Kelley: The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm

    Tom Kelley: The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm
    The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm The art of innovation is a classic book on 'How to Innovate' from IDEO - one of the most innovative companies in the world. Read and re-read to master innovation - the secrest are there - but you need to read between the lines for the real gems. (*****)

  • Jeff Hawkins: On Intelligence

    Jeff Hawkins: On Intelligence
    On Intelligence Hawkins delves into a model to simulate intelligence that goes much further than the usual neural network. The memory prediction algorithm is a key to understanding our minds work. Chatper 6 - is well worth the price of the whole book - it is challenging but it will give you some insights into the brain that I have not found in other neuroscience books. If you want to be more creative - you need to understand how the brain works. We still have a ways to go - but I think Hawkins is on to something important. (*****)

  • Frans Johansson: The Medici Effect: Breakthrough Insights at the Intersection of Ideas, Concepts, and Cultures

    Frans Johansson: The Medici Effect: Breakthrough Insights at the Intersection of Ideas, Concepts, and Cultures
    Medici Effect: What Elephants and Epidemics Can Teach Us About Innovation This is a great book about creating new ideas at the intersection of fields, disciplines and culture. Johansson puts forward a solid framework for innovating at the intersection drawing from his in-depth research with 'intersectional inventors'. I love this book since crystallizes the principle behind MetaMemes and ThinkCube. I can’t rave about this book enough! Buy Buy Buy... (*****)

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